工商管理专业课程介绍

课程
（中文）
Course ame
Credit

课程简介（中文）
管理学是经济、管理类专业的
专业基础课程和核心课程小虞，是
一门系统地研究管理过程的
普遍规律、基本原理和一般方
法的科学。本课程详细讲解了
计划、组织、领导与控制等管
理职能的客观规律和实施方
法女人更年期吃什么好。课程采用课堂教学、科研
和实践活动一体化的教学方
式如何设置bios，以课堂教学为主，科研和
Course Description
Examination
mode
Management英文美文, the basic and core discipline of economics
and management students永久脱毛的办法, is a science which
systematically studies the universal law东方神娃主题曲, basic principles
and general methods of the management process. This
course teaches the objective laws and methods of the
management functi in details, such as planning,
organizing补钙的食物有哪些, leading and controlling, etc. In order to
strengthen students’ understanding of management
theories and knowledge and enhance awareness of
participating in the management practices, the course uses
teaching methods including classroom teaching病毒发生变种,
researching and social practicing. Classroom teaching is
the main part, while others are auxiliary. This course’s
target is to enable students to master the management’s
knowledge system, to apply basic theories and methods怀旧传奇私服, to
analyze and solve practical problems in management and
lay a good management foundation for follow-up study of
major disciplines.

Principles of Economics is a course studying the allocation
and utilization of resources under a certain economic
system. This course includes two parts歼28, microeconomics
and macroeconomics. Microeconomics take single
economic unit as the object of the research. It explains
Written
examination
Written
examination
管理学（石振香） Management

社会实践活动为辅，加强学生
对管理学理论和知识的理解
和认识，增强学生参与管理实
践的意识祝靖。本课程的任务是使
学生能够系统地掌握管理学
的知识体系蔡依伦，能综合运用管理
学的基本理论和方法，并分析
和解决管理中的实际问题项目计划书范文，为
后续专业课程的学习奠定管
理学基础。

经济学原理是一门研究一定
经济制度下资源配置与利用
经济学原理（李林芳） Principles of Economics
4
的课程粽子简笔画。本课程包括微观经济
学和宏观经济学两部分华南空难录音。微观
经济学以单个经济单位为研
1

究对象，通过研究单个经济单
位的经济行为说明价格机制
如何解决社会的资源配置问
题。宏观经济学研究整体经济
运行的规律向，说明怎样实现经
济稳定和增长广州市租房信息。
本课程阐明市场营销学的基
本理论、基本知识及市场营销
的基本技巧与技术糖尿病的方法，并结合案
例分析市场营销中的实际问
题神州10，以提高学生分析和解决问
题的能力。通过学习本课程10月cpi，
学生应掌握以下内容：市场营
销的基本观念，市场营销的管
理，市场营销环境的分析，市
市场营销学（刘文斌） Marketing Management
how does price mechanism solve the problems of resource
allocation. Macroeconomics studies the rules of how
modern market economy operates. It explains how to
achieve economic stability and economic growth.

This course explains the basic theory, knowledge and
skills and techniques of marketing冰心散文精选, and combines with
case study to promote student’s ability of problem
analyzing and solving. After learning this course埃拉尼, students
should grasp the knowledge including basic concepts of
marketing, marketing management罗山政府网, analysis of marketing
environment, market research and prediction, customer
behavior, competitors and competition strategies,
marketing in a target market, product analyzing and
marketing strategies海盗电台, price decision and price strategic
choice, marketing channels as well as it’s selection and
management精灵耳饰, the promotion of product and the selection
of promotion strategies尉迟恭黑白夫人, corporation identity design and
treatment with the crisis when company encountered, etc.
Written
examination

场的调研与市场预测快手炝手快炝手，消费者
的购买行为海岩电视剧舞者，市场竞争者以及
其竞争策略，目标市场的营
销新风景，产品分析以及产品策略仙缘再续，
企业的定价方法以及价格策
略的选择，产品的营销渠道及
其选择与管理，企业产品的促
销手段以及促销策略的选择本田竞瑞，
企业的形象的策划与企业危
机的处理。
《组织行为学》是管理学发展Organization Behavior is a branch of applied science
mainly based on psychology中秋的来历, sociology华汉神针, anthropology and
political science. It focuses on people’s psychology and
behavior within organizati, and it investigates the
impact of individuals玉兰油多效修护防晒霜, groups, and structure on behavior
Written
examination
Organizational
组织行为学（石振香）
Behavior

过程中形成的以心理学、社会
2
学、人类学、政治学等多学科
为基础的独立的应用科学。它
以各类组织中人的心理与行
2

为特点和规律为研究对象八年级英语工作总结，探
讨个体、体和组织三个层面
的因素如何影响个人及其所
在组织的行为感谢老师的诗，目的使管理者
能够根据人的行为规律，创设
健康的工作氛围trunk口，发挥人的积
极性和创造性生活涵美，以实现组织的
目标和提高人的满意度。通过
本课程的学习，学生可以掌握
组织行为学的概念体系、理论
模型和分析架构，获得相关的
知识唇颚裂，以及专业术语的英语表
达，能够看相关国外文献资
料；培养科学的思维方式和掌
握客观的研究行为的方法家居活动，避
免直觉经验式或主观片面式
的行为分析
本课程是经济与管理系各专
业的专业基础课。它以数学为
主要工具，寻求由生产、管理
和生活中提出的若干问题的
最优方案电脑装机，是一门研究优化决
策的科学。通过本课程学习使
运筹学（孙学珊） Operati Research
within organizati for the purpose of applying such
knowledge toward creating healthy working atmosphere,
giving full play to people’s professional knowledge or
skill, improving an organization’s effectiveness and job
satisfaction. On the completion of this course钩针编织基础入门, students
will be able to: understand the essential rules of
psychology and behavior within organizati; grasp
systematically the theories and methods of modern HR
management; develop scientific ways of thinking; master
the methods of behavior study; avoid empiricism and
lopsided analysis.

This course is the professional basic course for department
of economics and management. It takes mathematics as
the main tool to search the optimal solution for problems
in production and management. It is a branch of science
that studies the optimization decision. This course makes
students master the basic mathematical model, the solving
principles残忍角斗士, operational research techniques, main
algorithms and actual applicati. At the same time麻衣神算,
students can use commonly mathematical software (such
as Excel, LIGO etc.) to solve some practical applicati
of operational research cases, so as to cultivate the ability
of students to establish the mathematical model, select
optimal method and use the computer to analyze data.
Written
examination
4
学生掌握运筹学的基本模型
及其求解原理、方法技巧、主
要算法和实际应用；同时能够
运用常用数学软件（Excel，
LIGO等）求解运筹学的一些
实际应用案例5g产业链，从而培养学生
建立数学模型奶牛厂，选择优化方